YR Media seeks a creative, strategic and analytical communications professional to develop, execute, evaluate and iterate a harmonious mix of marketing, communications, social media and public relations campaign strategies and assets for all of YR Media’s services and products.
Informed by initiatives across departments, the Director of Communications will work towards specific annual and longer-term strategic communications, revenue and program goals. In collaboration with Editorial and Content Development team members, the Director will develop informed and intentional content and engagement plans that support brand positioning and marketing objectives.
The successful candidate will oversee the development and production of external messaging and support materials for all activities, product lines, fundraising, and business development, considering and leveraging all internal and external touch points to successfully build deeper and more mutually beneficial relationships with all stakeholders. It is with this audience in mind that objectives, strategies, tactics and measurement and evaluation will be developed.
Putting audience, customers, and stakeholders at the top of the planning process, the Director will manage marketing, communications, social media and public relations staff, and/or agencies leading and supporting marketing and communications activities across the organization at the strategic and tactical levels.
Specific responsibilities include: strategic content marketing to build audience, drive business development, and increase philanthropic support; measurements tracking and reporting; overseeing asset production; messaging and copy development; orchestrating PR plan elements; pitching targeted reporters and editors in tandem with agency efforts; digital/social content development; design event promotion campaigns and support planning; and external vendor/agency management. Ability to write excellent copy and oversee design of striking communication resources is critical.
This position reports to the CEO
Duties and Responsibilities
Shapes and leads the entire organization’s branding and communications strategies of all scales from conceptualization through completion, serving as steward and guardian of the brand, and ensuring alignment with goals, mission, and values.
● Manages and drives the implementation of holistic strategies that accelerate effective marketing outreach and communication campaigns to engage, educate and cultivate audiences of major donors, monthly members, philanthropic investors, clients, and general community supporters.
● Aligns departmental communication goals to tell compelling individual stories while ensuring overall brand consistency and strength, promoting a strong and cohesive public image for internal and diverse external audiences.
● Uses data to craft and implement communication strategy across paid, earned, owned, and social channels.
● Manages external digital ad agencies and supports implementation efforts from external consultants.
● Manages all media relations, handles all press inquiries, and proactively cultivates media relationships with support from an agency or staffer. ● Evaluates and reports on various communications efforts, providing sound, actionable insights.
● Collaborates closely with senior management across development, content development and board-level communications.
● Writes/develops content for press releases, op-eds, newsletters, website, and promotional materials.
● Plays a key role in planning and execution of internal and external events including but not limited to graduations, network summits, fundraising events, and performances.
● Oversees design and execution of social media and online communications strategy as it relates to both the target content audience (18-27 year-olds) and cultivation of key donors, supporters, and more traditional non-profit fundraising efforts.
● Hires, manages, mentors and evaluates the Communications team and any contracted specialized communication vendors such as copywriters, graphic designers, web managers, videographers, event producers and advertising agencies.
● Leads regular department meetings.
Knowledge, Skills and Qualifications
● Bachelor’s Degree in communications, advertising, public relations, marketing or a related field. Non Profit experience would be a plus.
Relevant experience leading communications, external affairs, and/or marketing functions utilizing a broad knowledge base.
● Previous experience working for a media company.
● Skilled at message development with a proven media relations track record. ● Excellent judgment, emotional intelligence, and interpersonal skills. ● Ability to lead by example and motivate a team to achieve communications goals. ● Ability to manage multiple projects and people without supervision. ● Ability to work in a fast-paced, newsroom style environment with frequent deadlines and multiple internal stakeholders.
● Ability to work well independently and as part of a team.
● Outstanding written, visual, and verbal communication skills
● Highly accountable and results-driven with the ability to set and use goals to guide action and objectively measure performance, making tactical adjustments when strategically advantageous.
● Strong leadership skills and the proven ability to manage and motivate people.
Classification: Exempt salaried
Location: Currently remote Salary: $80k – $100k commensurate with experience, very competitive benefits package
How to apply: Applicants should email a resume and cover letter to firstname.lastname@example.org. Please include Director of Communications in the subject of your email. Only those being considered will be contacted. No phone calls please.
YR Media is an equal opportunity employer that actively pursues and hires a diverse workforce. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability (mental or physical), gender identity or expression, genetic information, marital status, medical condition, military veteran status, national origin, political affiliation, pregnancy, race, religion or creed, sex,sexual orientation, or any other factor that is not related to the job