Visual Identity

Logo

YR Media's 30th-anniversary logomark embodies three decades of excellence with a forward-looking touch. The "plus" symbol signifies our commitment to the next 30 years, capturing the vibrant energy of our organization, from youthful spirits to growing hubs. Our primary color now shifts toward an electric and energizing green, reminiscent of neon or highlighters. The mark also includes a highlighter scribble that will feature prominently in our visual identity. These dynamic elements symbolize movement and an energetic stride into YR Media's future, continually amplifying and highlighting youth stories.

Type

Type Face

Degular adds a subtle yet distinct flair that beautifully complements YR Media’s bold elements. With this exciting pairing, we confidently embark on the next chapter of our journey, bridging the legacy with the avant-garde, as we continue to amplify voices and break barriers in the world of media.

Spacing & Hierarchy

For headlines and large, bold type, we use the Degular Display font set with a line height of 85% (x.85) of the type size. For improved readability, all other text is set in Degular with a line height of 120% of the type size (x1.2). In general, kerning should be adjusted to "optical" whenever possible, and tracking should be within the range of -5 to -10.

Color

Capturing YR Media’s exciting energy from youthful spirits to bustling hubs, we’ve embraced an exciting, bold Electric Green as our primary color, reminiscent of neon or highlighters. This eye-catching shade stands out in the digital realm, instantly captivating our audiences and making it unmistakably synonymous with YR Media

Primary Colors

Electric Green
Hex: #D9FF17

White
Hex: #FFFFFF

Black
Hex: #000000

Neutrals

Dark Gray
Hex: #3C413C

Mid Gray
Hex: #919691

Light Gray
Hex: #D7DCD7

Web White
Hex: #FAFAFA

Accents

Recognizing the diverse needs of content creation in today’s media landscape, we didn’t stop at green. We’ve curated a palette of accent colors, each thoughtfully paired with specific guidelines to add nuanced layers to our brand and content.

Crimson
Hex: #F00C50

Pink
Hex: #E00FB5

Golden
Hex: #E2BF12

Ultra Violet
Hex: #6122EE

Bay Blue
Hex: #1CB5F3

Audience Driven Color Ratios

Our color ratio guides respect the distinct preferences of our diverse audiences, including youth, alumni, funders, supporters, and donors, while also maintaining brand recognition across all groups.

Downloads

Terms of Use

Subject to YR Media’s Privacy Policy, you are granted access to download and a limited permission to use the content on this webpage for editorial (news media) and partnership purposes only. The content cannot be altered except for reducing or enlarging its overall size or shortening the length of video content.