Meet YR Media’s Board Secretary, Kat Malinowska

In the ever-evolving world of digital audience development, Kat Malinowska stands out as a driving force, with a deep passion for insights-backed content creation and building online communities. Currently, Malinowska– who is on the Executive Committee for the YR Media Board of Directors– is the Director of Social Media Marketing, Audiences at the Walt Disney Company.

Kat’s journey through the digital realm has been nothing short of extraordinary.

She began her career with a focus on marketing and public relations, and gained invaluable experience at tech-focused companies like Google, blinkx, and the OutCast Agency. 

Kat then took her talents to the world of media and entertainment. At POPSUGAR, she led video and social audience development, taking on the role of VP, Audience after over a decade at the brand. While the online landscape changed drastically over the last decade, her end goal has remained the same: creating memorable, uplifting social content that resonates with young audiences worldwide. 

In her current role at Disney, she continues to define how various social audiences engage with content, and aims to grow the size, influence, and scale of these fandoms.

As a member of the YR Media Board of Directors and in her role as Secretary and Chair of the Revenue Development Committee, Kat brings a wealth of knowledge and innovation to the organization’s mission. Her fresh perspective and dedication to the organization’s sustainability helps ensure that YR Media remains at the forefront of empowering the voices of young media content creators.